You’ll play a key role in delivering their marketing strategy across the festival’s four strands (Opera, Music, Jazz, and Books) and other year-round events. The position involves driving growth through data and audience analysis and group bookings.
Job Description
Responsibilities:
- Data & CRM:
- Manage, update and monitor their ThankQ CRM system
- Analyse existing audience data and implement objectives and aspirations for the future of the Festival
- Develop robust, meaningful ways of capturing, evaluating and segmenting data to drive audience development campaigns
- Working with the wider team to understand the needs of funders, and stakeholders and assist in reporting to them.
- Analyse and report to the team on audience booking, social media/online and attendance trends.
- Group Bookings: Promote and manage group bookings for key events, ensuring a smooth process for all customers and partners.
- Website: Update the website, ensuing all content is accurate and engaging.
- Copywriting, Design & Proofreading:
- Write engaging copy for marketing materials including our brochure, seasonal magazine (Overture), as well as for online and other print campaigns.
- Assist in collating and editing programme notes and all publicity, biography and imagery from artists/agents for print and website.
- Proofread content to maintain a high standard of quality across all our platforms.
- Work with designers, as well as creating some marketing collateral inhouse.
- Campaigns: Plan and execute creative campaigns to drive ticket sales, grow audiences and raise brand awareness.
- Video & Social Media: Create video content and assist in the management of our social media presence (Facebook, Instagram, TikTok, LinkedIn etc.).
- E-Newsletters: Assist in creating e-newsletters and email marketing campaigns.
- Event Promotion: Promote events and manage group bookings.
Please send your CV, an example of an e-newsletter you’d write for the Festival, and a covering letter outlining how you meet the requirements of the role to harriet.grubb@buxtonfestival.co.uk