This January and February purveyors of house party experiences Lab54 are bringing winter inspired celebrations to cities across the UK, in partnership with VELO, the UK’s number one nicotine pouch brand*.
VELO x Lab54 presents the VELO [A]près Party, a series of unique winter themed house parties that brings the Alpine festival vibes to the cold wintry months of the UK. VELO is also giving fans the chance to secure tickets to Tomorrowland Winter (including flights and accommodation), set in the magic of Alpe d’Huez, all powered by VELO’s dedication to offering unconventional fan experiences.
The VELO x Lab54 parties promise to provide attendees with unmissable music experiences, all from the comfort of home venues across the UK. With the soaring popularity of house parties, Lab54 has established itself as the expert in bringing world class DJs and sound systems to the at-home party settings we know and love. Together, the brands have curated a festival worthy lineup in an unexpected space that’s sure to warm up music fans.
Kicking off in London on Saturday 25th January, the parties will then touch down in Manchester on February 1st and in Liverpool on February 8th. While the exact locations will not be revealed until closer to the event, would-be revellers can secure their tickets in advance by entering the competition on the VELO UK Instagram**. With a limited number of tickets available for each party, the collaboration promises a unique and intimate party experience for adult nicotine consumers. See Instagram post here: https://www.instagram.com/p/DEprFwAtyc5/
VELO will also be selecting one lucky partygoer from across the three Lab54 events to head to the breathtaking scenes of Alpe d’Huez for this year’s edition. Between the parties and incredible ticket competitions, VELO well and truly has fans covered on exclusive access to musical and festival magic!
* Based on NielsenIQ RMS data for the Nicotine Pouches category for the 18-month period ending 31/10/2024 for the UK total retail market (Copyright © 2024, NielsenIQ). For more info, please visit velo.com.
** Terms and Conditions apply. Open only to adults 18+ and existing nicotine users. Visit velo.com for full T&Cs.
18+. This product contains nicotine and is addictive. Only for adult nicotine users. You should not use this product if you do not already use nicotine.
You can secure their tickets in advance by entering the competition on the VELO UK Instagram page. With a limited number of tickets available for each party, the collaboration promises a unique and intimate party experience for adult nicotine consumers.