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Write the Future: Music Technology Conference

Admission Free
Start Time 14:00
End Time 17:00

Conference for local musicians, creatives and industry execs; focusing on the exciting emerging technologies transforming the industry.

Influential creatives from across the UK are coming to Liverpool to take part in this conference; which explores the innovation and technologies that are transforming the music industry and creating immersive music experiences for fans.

The event will cover: Immersive technology including Virtual Reality, Spatial Audio, Artificial Intelligence, Augmented Reality, Music Marketing Best Practice and the road ahead for connected experiences.

As well as speaker presentations and demonstrations, there will be a Q&A session giving delegates an opportunity to ask the experts.

Conference line-up includes:

  • Jane Kinnard, Creative Shop at Meta: Providing ‘An introduction to music and the metaverse’
  • Representatives of Meta including: Ali Proctor Walsh, Producer, Creative Shop at Meta; Vanessa Bakewell, Global client Partner, Music & Movies at Meta and Natalie Kelly, Global Client Solutions Manager at Meta: Presenting a deep dive into various music case studies and use of AI, AR and VR.
  • Dawn Paine (ex CMO at Nintendo & Universal Pictures) and Valerie Bounds (Award winning digital strategy lead for 25 years) Co-founders of Aurora. They will be talking about the ‘Convergence of music, gaming, film and tech in 2022 and the road ahead.’
  • Sam Wiehl, Visual Artist: Explaining their real-time visualisation collaborations with artists including Ladytron and Mogwai, and his work in innovative audience experience with events like Psychfest (a festival of art, tech and music).
  • Phil Charnock, Draw and Code: Discussing their immersive technology work in the music industry, including augmented reality projects with Pink Floyd, Sony and more.
  • Garry Heywood, Kinicho: Showcasing their pioneering work in spatial sound experiences and software

More information about the speakers and their presentations will be revealed shortly.

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