Creativity & Clrity: Building a Framework for a Stronger Creative Business is a free masterclass for Black and diverse creatives in the Liverpool City Region.
The Race Equality Hub – Black Creatives Development Programme invites artists, freelancers, and creative practitioners to a high-impact, hands-on workshop designed to strengthen your creative business with purpose, clarity, and confidence.
Led by Steven Lau — Creative Strategist & UX Brand Leader with 20+ years’ global experience — this masterclass goes beyond theory. You’ll dive into the real tools, frameworks, and mindsets used by world-class creative businesses. Steven’s portfolio spans The Walt Disney Company, I-Cable Communications, DigitCube, and global agencies including DesignerCity and D’Arcy. His work has earned international recognition, including a Guinness World Record for Creative Excellence.
What You’ll Get Hands-On With:
- Mindset: Shift into the Creative Problem Solver approach
- Purpose: Define your ultimate WHY using the Golden Circle
- Value: Craft a compelling Value Proposition — the core of your market position
- Strategy: Map out your UX & Go-To-Market Strategy through Empathy Maps and Customer Journeys
This workshop is built for creatives who are serious about developing a resilient, purpose-driven, and truly customer-centric business.
Don’t just chase clients — design the experience that brings them to you.
Creativity & Clarity: Building a Framework for a Stronger Creative Business
Friday 28 November
10:00am–3:00pm
STEC, Unit House, Evans Road, Liverpool L24 9HZ
Lunch Provided
Register for your FREE ticket