Liverpool Arab Arts Festival (LAAF) is looking for a committed and experienced Freelance Marketing Coordinator to play a key role in delivering their 2019 festival (Friday 5 – Sunday 14 July 2019.)
Post: Freelance Marketing Coordinator
Reporting to: Director and Festival Programme Manager
Hours: 16 hours (2 days per week) becoming full-time during Liverpool Arab Arts Festival in July 2019
Fee: £4,000
Contract duration: Equivalent of 44 days until the end of July 2019.
Based: In the LAAF office at Bluecoat and off-site for events
Deadline: 5pm, Monday 18 March 2019
Download the job description and Equal Opportunities form here: www.arabartsfestival.com/about-us/news/freelance-marketing-coordinator-opportunity
They particularly welcome applications from black and minority ethnic (BAME) applicants as this group is currently under represented in the arts.
Main activities/Responsibilities:
– Work closely with the LAAF team and its partner marketing agency to plan and deliver an agreed marketing strategy for the 2019 festival
– Manage and create engaging content for LAAF’s core social media platforms
– Manage and maintain LAAF’s website, publishing content aimed at increasing traffic and raising awareness of LAAF’s charitable status to encourage online donations
– Work with partners to coordinate the collation and quality control processes for the festival brochure, including: sourcing copy, approval, image rights and managing process of Arab translation
– To analyse regional and national audience data and profiles, applying actions to reach new audiences
– Publish monthly e-newsletters aimed at increasing LAAF’s mailing list numbers
– Draft press releases for events to support PR activities
– Research, develop and maintain marketing relationships with local, national and international partners
– Be present at LAAF events, managing social media and ensuring overall GDPR compliance
– Support LAAF’s increased digital activities where possible
– Coordinate and contribute to the festival evaluation report
Audience Development:
– Manage LAAF’s evaluation materials and data collection processes for the festival, including the collating audience, visitor, artist and volunteer data in line with funder reporting criteria
– Represent LAAF at Audience Agency meetings
– Manage the festival’s customer care, complaints, access, equality and interpretation policies
– Take a creative approach to increasing traffic to LAAFs website and social media platforms
General:
– Provide support to the Director and Festival Programme Manager as required
– To ensure branding and other marketing obligations to funders and sponsors are met
– Carry out duties with full regard to LAAF’s Equal Opportunities policy
– Be available throughout the entire festival period, with rota to be agreed in advance
– Represent LAAF at external events when appropriate
– Carry out other duties commensurate with the post as required
Person specification
– A minimum of 3 years of marketing experience in the cultural sector
– Must possess knowledge and experience of adhering to GDPR guidelines
– Experience of Audience Agency collation and reporting
– Understanding of cultural sensitivities in relation to image and copy control
– Demonstrate experience in project coordination
– Excellent communication and time management skills
– Effective in managing relationships at all levels
– Ability to work under pressure and meet deadlines
– Strong attention to detail and thoroughness in your work
– Sensitivity and understanding to the different contexts of LAAF’s diverse work and audiences
– Excellent IT skills, including managing websites and social media
– A flexible and proactive approach to work
– Ability to work occasional evening and weekend shifts
To apply, please submit the following:
– CV and covering letter (maximum 2 sides of A4) demonstrating your suitability for the role
– A completed equal opportunities monitoring form
Please email your completed application to admin@arabicartsfestival.co.uk with the subject ‘Freelance Marketing Coordinator application.’Interviews to be held the week commending Monday 25 March 2019.
For more information, please email admin@arabicartsfestival.co.uk