Liverpool Business Improvement District is inviting cultural organisations to take part in Must-See Month (13 February – 13 March 2026), a city-centre campaign designed to drive footfall and spend — similar to Liverpool Restaurant Week, but focused on culture.
Organisations can get involved by offering:
- special events or performances
- free or discounted sessions
- food & drink offers linked to cultural activity
- city-centre performances or partnerships with venues
Importantly:
Organisations do not need to be city-centre based to take part. You can:
- partner with city-centre venues
- collaborate with BID members
- deliver activity in city-centre spaces (via the council team)
The campaign is free to take part in and open to arts, dance, theatre, galleries, attractions and more.
Deadline to submit content: 23 January 2026
Examples of popular 2025 offers included free drop-ins, tours, half-term activities and creative workshops.
👉 Submit your offering here
📩 Questions / partnerships: chloe.gaughan@liverpoolbidcompany.com
Delivered by Liverpool Business Improvement District.