North West Cancer Research, an independent charity dedicated to putting the region’s cancer needs first, rebranded a prominent walkway at Liverpool One over the weekend using lyrics from its new awareness campaign.
The regional charity took over the popular green step space at the bustling shopping centre on Saturday 5 and Sunday 6 March. The campaign, Our Region, Our Words, has taken messages of hope made famous by high profile local artists and bands to illustrate the experiences that might be faced by those affected by cancer.
North West Cancer Research installed the regionally-loved lyric, ‘There will be an answer’ on the public pavement alongside the charity’s logo, with representatives on-hand to interact with passersby and discuss the vital work the charity is undertaking in the city and wider region.
Liverpool-based rock band, The Farm, one of several artists whose renowned work has inspired some of the words featured, has pledged its support for the campaign, along with Manchester-natives, New Order.
The North West Cancer Research team was armed with polaroid cameras on the day of the takeover to encourage passing shoppers to take selfies and share on their social media platforms with #OurRegionOurWords.
The charity’s new mascot, Hope Bear, was also in attendance and posed for photographs with visitors and enjoyed a performance from Edinburgh-based silent disco tour company, Silent Adventures.
According to research conducted by the charity, residents living in the North West are 25% more likely to be diagnosed with cancer than in the rest of the UK.
Alastair Richards, CEO of North West Cancer Research, said: “At North West Cancer Research, we are independently funding life-saving research and strategies designed to support those affected by cancer in the North West of England and North Wales.
“Our latest campaign, inspired by our region’s love for music and passion for its home-grown heroes, is a fantastic way for us to shout about the work we’ve done and continue to do in the area.
“Liverpool One is a bustling hub for shopping and leisure activity in the city, and we met some fantastic people who shared their stories, including many whose lives had been directly affected by cancer. It was fantastic to hear what music means to them and receive so much support for our campaign, so a huge thanks to everyone that visited us on the day.”
North West Cancer Research is an independent charity dedicated to putting the region’s cancer needs first by funding life-saving research and education to tackle the cause, improve the care and find the cure for cancer.
Follow the campaign and find out more about North West Cancer Research at www.nwcr.org/ourregionourwords.