Hours – 35 hours per week / 1 FTE
Salary – £30,000 per annum
Contract – Permanent
Closing date – 9am, Monday 26th February
As The Reader enters an exciting new phase of development and leadership, our newly appointed Associate Director of Marketing & Communications has joined the team to initiate and deliver some exciting and ambitious projects which will grow our brand and reach locally, nationally and internationally.
This role is a new key position that will form part of an expanded Marketing & Communications department who will work to increase our profile, our earned income through programming and our CIC (Community Interest Company) and grow the number of volunteers and participants across the UK.
You will lead on sharing the story of The Reader’s work and programme far and wide, ensuring that news of exciting projects and examples of impact reach as many eyes and ears as possible. Using your excellent relationship management skills to expand your contacts and networks, you will understand what makes a great story, and keep up to date with current affairs and the media landscape.
Key Responsibilities
– You will draw on your specialist PR experience to deliver effective media campaigns, targeting online, print and broadcast press.
– Take a journalistic approach to proactively sourcing and shaping accurate, high quality, compelling and engaging content including press releases, editorial, case studies and project updates.
– Proactively engage with the media and be a first port of call for media enquiries, respond as needed, exercising judgement and discretion.
– Work closely with the Associate Director of Marketing & Communications to position great storytelling at the heart of The Reader’s communications.
– Lead on embedding a new annual plan for proactively gathering stories, monitoring and reporting on its progress, reach and impact.
– With strong people skills, you’ll lead on developing the skills of your colleagues across teams to identify powerful narratives and the ability to tell them in their own voice.
– Develop and deliver a new strategy for The Reader’s internal communications processes and lead on disseminating updates to better gather and share news and updates among our team of staff and volunteers.
– Support the Directors Group in identifying and nurturing relationships with potential patrons and spokespeople who could use their own reach to further share The Reader’s stories.
– Maintain an excellent knowledge of UK current affairs, particularly relating to issues in the health and wellbeing and cultural sectors.
– Collaborate with Marketing & Communications teams at partner organisations and funders to develop joined-up media campaigns and maximise opportunities to tell our story.
– Play a key role in public relations crisis management situations supporting the implementation of appropriate frameworks and plans including liaison with senior stakeholders where required.
Person Specification
– Ability to demonstrate the work of The Reader and importance of Shared Reading.
– Demonstrable professional PR experience.
– Outstanding writing skills, with the ability to deliver high quality written communications to a wide variety of audiences and across multiple channels.
– A track record of delivering measurable, impactful media campaigns.
– Experience of selling-in stories and case studies to both national and local journalists and bloggers in a competitive environment.
– Proactive approach to seeking out news stories and case studies.
– Experience of working alongside other communications disciplines to coordinate plans.
– Good news judgement and an ability to identify key messages and story angles.
– Experience briefing photographers and filmmakers.
– Experience of PR crisis management.
– High level of organisational skills.
– Excellent project management skills, attention to detail and deadlines.
– High degree of creativity in approach and delivery.
– Resilient and able to work in a fast-paced environment.
– Flexible and adaptable – you can embrace change, thrive on working on a diverse range of tasks and are happy mucking in.
– Collaborative – you enjoy working in and across teams.
– Demonstrable commitment to fairness and the principles of equality and inclusion
To apply, see here