Sound Advice is a new music industry podcast designed to democratise access to insights from music industry professionals and rising artists on the music business and growing your fanbase as an independent artist.
Each week, Sound Advice will delve deep into a specific aspect of the music industry. Episodes are released every Tuesday, and the audience is treated to in-depth conversations with renowned experts who navigate the complexities of music marketing, merchandise, live events, social media and much more.
The initial lineup of esteemed guests includes our first episode, released on the 7 November with Abbie McCarthy, a driving force behind BBC Introducing, James Booton, the creative force behind the local music magazine Boot Music, Atlanta Cobb, a marketing virtuoso with a track record of working with music industry giants, including Drake and Post Malone, and Vanessa Bakewell, a Global Client Partner at Meta and a member of Liverpool’s Sound City Festival’s board.
Over the last two decades, digitisation has completely transformed the music industry. If you can read this press release, you have a device on which you can record, release and promote your own music without needing record label or significant funding. The product of this has been an influx of new independent artists, forging their own careers in music without waiting for the industry’s traditional gatekeepers to give them permission to create and share their art with the world.
However, as this democratization unfolds, a new challenge emerges: how to stand out in an ocean of sound. In 2023, over 120,000 new songs are uploaded to Spotify every single day , making it harder than ever for independent artists without big budgets to cut through the noise. On top of this, many artists become overwhelmed by taking on the responsibilities usually afforded to an entire team.
“These days independent artists are expected to be accountants, record labels, event promoters and marketing managers, when most people just want to express their musical creativity and share their perspective with the world.” – Olly Carter
Sound Advice addresses this very challenge. Their mission is to give artists access to the tools and knowledge they need to create a career in music by democratising access to experts in their field. The insights these music industry professionals provide is usually restricted to artists signed to major record labels or expensive music industry conferences, which many artists on a tight budget can’t afford to attend. The podcast will also feature interviews from successful independent artists based in Liverpool detailing their process and offering a blueprint for realistic success.
As a podcast based in Liverpool, Sound Advice aims to establish a connection with the city’s music scene and celebrate the fantastic music talent Liverpool has produced. Our collaboration with local music venue Arts Bar Baltic, where many of the podcast’s episodes will be recorded, is a testament to our shared commitment to nurturing and promoting the burgeoning creativity and talent in this vibrant city. With Arts Bar Baltic’s unique space serving as the backdrop for our insightful discussions, Sound Advice aims to not only be a podcast but also an integral part of Liverpool’s ever-evolving music tapestry.
“We want to give artists in this city and around the world access to conversations that independent artists have been excluded from for too long. Sound Advice is going to give artists insights and strategies from experts in their field who do what they’re talking about for a living, and help independent musicians reach more people and build a career sharing their music with the world” – Olly Carter.
For more information visit the Sound Advice Podcast website and follow @soundadvicepod on Instagram for news and updates.