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OPEN CULTURE Logo

Unity Theatre Embrace Hybrid Theatre With 'Unity Online' Platform

Posted on 19/02/2023 | by Uncover

By Codi Jaques

Unity Online

 

In June 2022, Unity Theatre released their very own online streaming service, ‘Unity Online’. This service now means there is an archive of eclectic and eccentric performances originally from the Unity stage that you can view comfortably from home, if you prefer. Or, perhaps you missed the original viewing because of schedule clashes, or illness; Unity Online gives you a Plan B for the unfortunate live theatre-goer typical mishaps. Unity is well into its Winter/Spring programme, and so Unity Online offers many of the shows you may have missed during the colder Winter months.

What is so special about Unity Online is that all performances are filmed in front of live audiences, and so as a viewer at home, you get that feeling and buzz of being in the theatre. You equally can create your own viewing party, without worrying about paying for numerous tickets, making for a more accessible experience.

This is an exciting opportunity for artists at Unity Theatre, giving those who are featured on the platform a recording of their performance, enabling them to utilise this for future marketing and promotion. All round, a positive move towards a more accessible and tangible theatre scene.

I had the good fortune of seeing a show which is now featured on the Unity Online platform entitled ‘Tough Old Bird’, which I enjoyed thoroughly and after watching, I wanted to show my friends and family the show. With this platform it’s so easy for me to do so. 

The shows featured on the platform are wide-ranging and ever-changing, keeping the platform fresh and engaging for audiences. The platform also features teasers for new releases, interviews and podcasts, and news. 

Luke Bryant, Unity Theatre’s Marketing Campaigns Lead said:
“Unity Online means so much to us at Unity, and hopefully also to the large community of artists that it platforms. As a site dedicated to making incredible work from Liverpool-based artists accessible to the whole world, it encapsulates everything we set out to achieve as an organisation, both on stage and online. As the site grows, now more than half of Unity Online viewers watch from outside of Liverpool, which we think is a great achievement!’
As for where Unity Online is going; in the future we can’t wait to develop the platform with our various content series, like the Roundtable discussions as well as a brand-new dedicated resource hub. We hope for Unity Online to grow into a truly unique hybrid of top-quality entertainment and artistic education.”

All in all, as an epic project to diversify the accessibility to Unity Theatre and grow the audiences for upcoming artists, Unity Online is a fantastic offering. Check it out for yourself at www.unitytheatreliverpool.co.uk/unity-online/

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